Developments and trends – technology
HOFBURG Vienna focuses on variety, modern technology and premium quality. Events adopt an end-to-end approach when it comes to exploring the latest looks: authenticity is key, and making a statement is the order of the day. Sustainability is reflected in the design and defines all of those little touches that are put in place for visitors.
Stunning lighting spectacles act as eye-catchers, capturing participants’ attention right from the word go. Perfectly combined images, sounds, texts and other elements come together to cast a spell on participants. Sustainable materials, carefully executed technical concepts and modern media formats bring brand messages to life and transform spaces into experiences. Whatever the event, design and atmosphere are always central to the process. Content is not just delivered through multimedia applications, it also plays out across multiple channels at the same time to ensure that communication is always centre stage.
Events are the most consistently reliable and personal form of interaction. AI solutions are merging increasingly with offline solutions, while also helping to take company ideas and goals to the next level. With the help of artificial intelligence, they will harness the potential of a meaningful and sustainable content provider for additional communication activities. What is certain is that events will become even more closely aligned with specific needs and more sustainable through the automation of processes that also conserve resources.
“HOFBURG Vienna will continue to prioritise continuous development. In combination with human creativity, the venue is driving the integration of AI and digital media into multidimensional experiences - an approach that holds enormous potential for our industry? We want to inspire our customers and, as professionals, are passionate about what we do – which is a defining element of the HOFBURG Vienna’s DNA,” explains Managing Director Alexandra Kaszay.