Trade fairs and exhibitions – smart and effective

 
Sustainability goals are increasingly informing decisions about live communications within the venue. Thanks to their unique aesthetic, recycled materials can become exciting alternatives to composites and plastic-based foils. “Think smart" is the mindset adopted by the Hofburg Vienna team. Combined with tried-and-tested lighting concepts, even product-centred trade fairs and exhibitions have the potential to become truly memorable experiences. Use of LED lighting cuts energy consumption by up to 75%, while allowing natural daylight to flood inside delivers much-welcome additional savings.
 
New innovations include ultra-energy-efficient equipment and solutions designed to reduce transport costs. Ultimately, the Hofburg Vienna’s location right in the heart of the city – and the ease of accessibility it brings for participants – is another of the venue’s inherent advantages. After all, careful use of resources and cutting emissions are key considerations for event organisers.
 
Time and again, the imperial location has proved its credentials in this respect, living up to its reputation as a place that brings exhibitors and participants together. Aspects such as experience, emotional value, added value and authenticity are still significant benchmarks for successful trade shows. The quality of a trade fair concept stands and falls by the ability to translate corporate and trade objectives into a coherent communication concept, which is brought to life at the booth itself. Experiential product presentations, where brands, corporate culture and sustainability are showcased with new media and forms of communication such as storytelling, live long in the memory and hold the key to success.