Mon 25.09.20232023 and the next few years will be all about reactivating national and international markets. Events seem to have lost none of their appeal as a means of inspiring people and driving innovation. An effective event concept is vital for creating inspirational encounters. Participants are looking for special experiences that will stay with them for a long time, as a memento of the event. Our innovative 3D visualisations are also opening up new perspectives. The Hofburg state rooms and all furnishings can now be viewed virtually, which allows for true-to-life 3D event previews. Wed 01.03.2023Developments over the last two years have triggered numerous shifts, with business models changing, value creation being redefined and event formats themselves being adapted on the spot to meet fresh requirements as they emerge. After a long hiatus, the dancefloors in the state rooms were filled with dancers once again during this year’s ball season. The traditional events held at the beginning of the year marked a dazzling return for Viennese social life, while the portfolio of events lined up for spring 2023 speaks to a revival of the event industry.