Event concepts – individuality is our strong suit

Above all else, it is encounters between people that are providing the focus of event design. Advances in information and communication technology infrastructure now make it much easier to link and network data and services. This not only opens the door to fresh event concepts, but also paves the way for a new kind of interactivity that breathes fresh life into analogue encounters.

In one such example, rooms, exhibits or stage settings can be configured to react to visitors or participants. There are always multiple ways to harness the power of interactions like these – making sure messages hit home at events.

Exhibition booths as attention-grabbing experiential spaces are headline news. In many cases they set the stage for floating large-scale product demonstrations, or feature lighting installations worthy of a gallery that bring the space to life. All designed to ensure that visitors walk away with a closer connection to the company, its backstory, products and expertise. Under one such scenario, long life and high degree of recyclability can be taken into account when designing or executing branding, as well as incorporating materials that can be reused multiple times before eventually being recycled.